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Isabelle Auroux, founder of BORN50 The founder

Isabelle Auroux

Twenty years navigating change for other people. Now building the tribe she needed for the biggest change of her own.

For twenty years, I helped companies navigate change. I built a career around it — as a country director, as a consultant, as the person brought in when an organisation needed to become something else.

Then my own body started changing. And I realised no one was helping women navigate this — other than telling them to bear with it.

"I wrote Bulles de vie about the freedom found inside lockdown. BORN50 is what happens when that freedom stops being a private page and becomes a tribe."

Menopause is not a symptom list to manage quietly. It's an identity reset. Not calmness. Fire.

I didn't identify with yoga mats and meditation apps. I refused to sit still through this stage of life — and I think most women feel exactly the same, even when nobody told them it was allowed.

So BORN50 doesn't ask you to breathe through it. We ask you to move through it. Louder, not calmer. That's the whole philosophy, in one line.

The path here

From change management to BORN50.

15+ yrs

Country Director for an international change management firm.

LightUp

Founded her own change and inclusion consultancy — ILIGHTUP and WELIGHTUP. Visit LightUp →

Bulles de vie

Her first book — on freedom found inside lockdown.

2026

BORN50 is born, launching on World Menopause Day.

Bulles de vie book cover
The book

Bulles de vie

Isabelle's first book explored the freedom that can be found inside lockdown — the small, private pages where a woman keeps writing herself back into her own life.

BORN50 carries that same idea forward, out of the private page and into a tribe. The page taught her freedom. Now her whole life writes it.

Get the book →

Not alone this time.

Come write this next chapter with the tribe.

Join BORN50 →